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Isaac Martinez

I’m Isaac Martinez, a senior product designer for complex B2B workflows. I design the system and prototype it in code.

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How I workSeven layers, one product
Enzo
Writing · 4 min readBuild It, Don't Just Spec ItGreat PMs don't toss a spec over the wall. They take the idea all the way to shipped.
Writing · 5 min readWorking With AI Is a Context ProblemThe people winning with AI aren't prompting harder, they're feeding it better context.
Writing · 5 min readAn Empty Marketplace Is a Dead OneA discovery product with nothing to discover is dead. Keeping the map full was the whole game.
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