Isaac Martinez

• Owned product requirements for the NF broker portal end to end, writing Given/When/Then acceptance criteria for every state before design so the build didn't loop back for rework.
• Turned a vague brief into a decision-ready spec in Confluence, surfacing the messy states (stipulations, missing documents, permissions) and framing options so stakeholders committed before engineering started.
• Defined the full broker deal lifecycle, from application intake through review, stipulations, and funding, then drove the specs to production with AI-assisted tooling.
• Cut a 750-page site refresh from an estimated 8 months to 2.5, building multi-agent Claude Code workflows, custom skills, and MCP servers that automated design-system application across WordPress.
• Dropped bounce rate from 40% to 13% on the refreshed site.

• Led UX research and discovery for the teacher dashboard, improving accessibility and usability on a platform used by 10,000+ educators.
• Cut the feature delivery cycle by roughly 20% through tighter backlog management and sprint planning in JIRA, partnering with a product manager and engineers and presenting to executives and educators.
• Redesigned the quiz experience (navigation, feedback clarity, engagement) and streamlined the student and parent dashboards for clearer progress tracking.
• Shipped inside Stride's Unified Design System, holding the student, parent, and teacher surfaces to one pattern set at scale.

• Designed FormBolt, a document-sharing and POS workflow tool used by top financial institutions.
• Architected UX for complex SaaS platforms, lifting task-completion rates by 20%.
• Ran usability research and A/B testing to simplify data-heavy workflows and raise conversion.
• Built reusable design systems on Atomic Design principles and mentored a team of 4 junior designers.

• Redesigned eCommerce navigation and checkout, increasing conversion by 18% for subscriptions and POS.
• Designed an AI-powered chatbot that cut average troubleshooting from 15 minutes to 3.
• Improved UI accessibility and interaction models through behavioral analytics and iterative testing, and built real-time reporting dashboards for sales insights.

• Turned competitive analysis, user stories, and personas into shipped product, delivering wireframes, prototypes, and style guides while running the backlog in JIRA and Confluence.

• Delivered marketing sites and eCommerce builds for small businesses (Wix, Shopify) and managed design systems in Figma.

Solo build · React Native (Expo), React, Vite, TypeScript, Supabase, Stripe, Google Maps

• Took a three-sided watch-party marketplace from idea to a live App Store release in a year, shipping native iOS and web apps and owning product strategy, roadmap, prioritization, monetization, and go-to-market.
• Bet on the cold start as the core product problem: built a self-running content engine that populated the discovery map across 30+ metros and 140+ venues before a single user signed up, and refreshes it every 6 hours with zero manual upkeep.
• Designed one platform for three personas (fans, venues, brands) with Stripe subscription tiers, plus first-party analytics and a geographic engagement heat map to prioritize where to expand next.

Solo build · React, Vite, Express, Supabase, Stripe, Chrome MV3

• Built a change-of-address product end to end: a personalized checklist, a Chrome extension that auto-fills address forms, and a white-label partner platform as the growth channel.
• Owned product strategy, the data model, UX, and full-stack engineering (108 companies across 11 categories), sequencing auto-fill for the highest-traffic services first to ship value fast.